Definition
A prediction markets platform is B2B infrastructure for an authorised event-based prediction product. Depending on the model, it may use fixed odds, venue or protocol connectivity, or another pricing and risk structure, surrounded by an operator layer such as UI, player account, wallet, controls, settlement and reporting. The product label does not establish venue access or legal permission.
Unlike a sportsbook — where the operator prices odds and holds margin risk — an exchange-connected platform can connect the operator to third-party market prices. Economics vary by model: technology service fees, broker commissions and venue transaction fees are different revenue streams. Cross-sell should be modelled as a separate first-party cohort rather than folded into a universal “market margin.”
What a prediction markets platform includes
| Layer | What it does |
|---|---|
| Pricing / liquidity model | Fixed odds, one permitted venue, multi-source connectivity or protocol liquidity — exact sources, rights and production status must be disclosed. Turbo Stars currently documents Polymarket; Kalshi and Manifold are roadmap items. |
| Operator UI | Branded front-end, lobby, market display, live scores, settlement UX. White-label with operator brand. |
| Analytics and risk | Exposure management, market suspension controls, settlement queue, regulatory reporting. |
| Same-wallet integration | An approved shared account can reduce re-deposit and duplicate onboarding; product-specific eligibility or additional checks may still be required. |
| Compliance | KYC/AML flow, responsible-gambling tools and jurisdiction-specific reporting, subject to product-level legal review. |
How it differs from Polymarket and Kalshi
Polymarket and Kalshi are venues where end-users trade event contracts directly. Their technology, access model and regulatory status differ: Polymarket is on-chain, while Kalshi is a US CFTC-designated contract market. A B2B operator layer may connect to permitted venues or service providers, but venue access must not be presented as automatically available in every jurisdiction.
| Dimension | Consumer exchange (Polymarket) | B2B platform |
|---|---|---|
| Audience | End-users directly | Licensed operators → their players |
| White-label | No | Yes |
| Licence fit | Venue- and jurisdiction-specific | Requires product-level legal review |
| Casino cross-sell | Not a venue function | Possible through the operator's shared account and wallet |
| Operator dashboard | Venue-specific | May include risk, analytics and reporting; verify scope |
| Revenue model | Venue- and contract-specific | Service, commission, trading or other model; build the exact P&L |
Market size and growth (2026)
KPMG reports that combined 2025 trading volume across Kalshi and Polymarket exceeded $40 billion, up from roughly $9 billion in 2024. KPMG also reports that sports generated 89% of Kalshi's fee revenue; that venue-specific mix is not a market-wide share of bets or users.
TRM Labs measured more than $20 billion in monthly on-chain prediction-market volume in January 2026. Its dataset spans several venues and counts maker and taker sides separately; it also found geopolitics, US politics and macro events drove most activity in the studied on-chain cohort.
Launch timeline
A credible launch plan separates product delivery, venue connectivity, wallet and KYC integration, certification, and legal authorization. Timelines should be quoted only for a defined scope and target jurisdiction; implementation speed does not itself establish permission to operate.
Related resources
- Turbo Stars prediction markets platform — the full operator stack
- Prediction markets operator solution — launch package for operators
- Prediction markets vs sportsbook — operator decision guide
- Polymarket for operators — why Polymarket is a liquidity source, not a B2B platform
- What are prediction markets? — base definition
Common questions
What is a prediction markets platform?
A prediction markets platform is B2B infrastructure for an authorised event-based prediction product. The model may use fixed odds, external venue or protocol connectivity, or another approved pricing and risk structure. Scope can include UI, wallet and player-account integration, exposure and settlement controls, reporting and jurisdiction-specific compliance configuration.
How is a prediction markets platform different from Polymarket or Kalshi?
Polymarket and Kalshi are venues with different technology and regulatory models. A B2B platform is an operator-facing product layer that may connect to a permitted venue or service, or use another approved model. Venue access, liquidity, account reuse, KYC/AML responsibilities and target-market authorization must be demonstrated for the proposed architecture rather than inferred from the platform label.
What does a prediction markets platform include for operators?
A complete prediction markets platform can include: multi-source liquidity or venue connectivity; an operator-grade UI; exposure, suspension and settlement controls; wallet and player-account integration; and KYC, AML, responsible-gambling and jurisdiction-specific reporting. The exact operating model and licence requirements depend on the product and target jurisdiction.
How fast can operators launch prediction markets with a B2B platform?
Launch time depends on the operating model, venue access, wallet integration, certification and jurisdictional approval. A vendor estimate should separate platform delivery from legal authorization and document assumptions in a signed implementation plan; there is no universal launch timeline that applies across markets.
What are the economics of prediction markets for operators?
Economics depend on the model. A technology vendor may earn a service fee, a broker may earn commission, and a contract market may charge transaction or data fees. KPMG's 2026 comparison shows materially different fee capture by entry model. Any cross-sell or LTV result should be reported separately as a first-party cohort result with its denominator, period and methodology.