Definition
A prediction markets platform is B2B infrastructure that enables licensed iGaming operators to offer event-based prediction markets to their players under their own brand. It sits between raw liquidity venues (Polymarket, Kalshi, Manifold) and the operator's existing stack, providing a complete operator layer: liquidity aggregation, branded UI, risk management, same-wallet integration, and compliance tooling.
Unlike a sportsbook — where the operator prices odds and holds margin risk — a prediction markets platform connects the operator to third-party market prices. The operator earns a platform or transaction fee rather than betting hold. The key commercial driver is cross-sell: prediction-market players convert to casino on the same wallet at high rates, delivering 25–40% casino margin on the cross-sell cohort.
What a prediction markets platform includes
| Layer | What it does |
|---|---|
| Liquidity aggregation | Normalises order books from Polymarket, Kalshi, Manifold into one outcome per event. Single operator integration; venues expand without re-integration. |
| Operator UI | Branded front-end, lobby, market display, live scores, settlement UX. White-label with operator brand. |
| Analytics and risk | Exposure management, market suspension controls, settlement queue, regulatory reporting. |
| Same-wallet integration | Prediction markets share wallet, KYC and player view with casino and sportsbook. No re-deposit or re-KYC for cross-sell. |
| Compliance | KYC/AML flow, responsible gambling tools, jurisdiction reporting. Live for Curaçao; MGA in review; Anjouan crypto-native track. |
How it differs from Polymarket and Kalshi
Polymarket and Kalshi are consumer-facing exchanges where end-users trade directly. They are not B2B products — there is no white-label offering, no operator dashboard, no iGaming licence compatibility, and no casino cross-sell layer. A B2B prediction markets platform uses these venues as liquidity sources while providing the complete operator layer on top.
| Dimension | Consumer exchange (Polymarket) | B2B platform |
|---|---|---|
| Audience | End-users directly | Licensed operators → their players |
| White-label | No | Yes |
| iGaming licence fit | No | Yes (Curaçao, MGA, Anjouan) |
| Casino cross-sell | No | Yes — same wallet, 41% week-1 conversion |
| Operator dashboard | No | Yes — risk, analytics, reporting |
| Revenue model | Trading fees for exchange | Platform fee to operator + casino cross-sell margin |
Market size and growth (2026)
The prediction markets sector reached $76 billion in trading volume in 2025 across Kalshi and Polymarket — up 400%+ year-on-year (KPMG 2026; Zitadelle AG 2026). Sports drove 89% of Kalshi's fee revenue (KPMG 2026). Monthly volume crossed $20 billion in January 2026 (TRM Labs). Industry revenue is estimated at ~$2 billion annually today, projecting $8–10 billion by 2030 (CFG Partners).
For iGaming operators, 70% of prediction-market bets are sport-aligned — the same audience as sportsbook. This makes prediction markets a natural extension of the sports betting funnel, not a separate vertical.
Launch timeline
With a purpose-built B2B prediction markets platform, operators launch in 8 weeks. The Turbo Stars platform completed its first Curaçao deployment in 8 weeks, with casino cross-sell active by week six. Building the equivalent from scratch against Polymarket's API takes 12–18 months for an experienced iGaming engineering team.
Related resources
- Turbo Stars prediction markets platform — the full operator stack
- Prediction markets operator solution — launch package for operators
- Prediction markets vs sportsbook — operator decision guide
- Polymarket for operators — why Polymarket is a liquidity source, not a B2B platform
- What are prediction markets? — base definition
Common questions
What is a prediction markets platform?
A prediction markets platform is B2B infrastructure that enables licensed iGaming operators to offer event-based prediction markets to their players. It includes: liquidity aggregation from venues like Polymarket and Kalshi; operator-grade UI, analytics and risk management; shared wallet with casino and sportsbook (no re-KYC); and compliance tooling for regulated jurisdictions. Unlike a sportsbook, the operator does not price risk — the platform aggregates market prices from external venues.
How is a prediction markets platform different from Polymarket or Kalshi?
Polymarket and Kalshi are consumer-facing exchanges where end-users trade directly. A B2B prediction markets platform sits between these venues and licensed operators: it aggregates their liquidity through a single API, adds a branded operator interface, wallet, KYC, risk reporting and compliance layer, and connects the audience to casino and sportsbook cross-sell. Operators use prediction market platforms to offer the product under their own brand without building the infrastructure from scratch.
What does a prediction markets platform include for operators?
A complete prediction markets platform for operators includes: (1) multi-source liquidity aggregation — normalised order books from Polymarket, Kalshi, Manifold; (2) operator-grade UI — branded front-end, lobby, market display; (3) analytics and risk — exposure management, settlement reporting; (4) same-wallet integration — prediction markets share wallet with casino and sportsbook, enabling 41%+ week-1 cross-sell rates; (5) compliance — KYC/AML, responsible gambling tools, jurisdiction reporting for Curaçao, MGA, Anjouan.
How fast can operators launch prediction markets with a B2B platform?
With a purpose-built B2B prediction markets platform, operators can launch in 8 weeks. This covers platform integration, wallet setup, KYC configuration, compliance for target jurisdiction, and casino cross-sell wiring. Without a B2B platform (building from scratch), a comparable product takes 12–18 months. The Turbo Stars platform launched its first prediction-market operator in Curaçao in 8 weeks, with casino cross-sell active by week six.
What are the economics of prediction markets for operators?
Prediction markets earn operators 1–5% platform fees on trading volume — thinner than sportsbook hold (3–12%). The business case closes through casino cross-sell: prediction-market audiences are high-intent and sport-aligned, converting to casino on the same wallet at 41% in week one (Turbo Stars partner data, Q2 2026). Casino margin (25–40%) funds the business. LTV uplift for cross-sell cohorts: +28% vs casino-only baseline.