Tool

iGaming media buy ROI calculator.

Enter your campaign parameters. The pre-filled values are illustrative first-party scenario defaults; the evidence pack is pending, and the values are not industry benchmarks, forecasts or guaranteed outcomes.

Campaign inputs

Monthly media budget ($)

Cost per click / install ($)

Platform type

Advanced (optional)

Reg-to-First-Deposit rate (%) Illustrative defaults: 43.2% / 27.1% from anonymised first-party observations

ARPU Month 1 ($) Illustrative defaults: $110 / $80 from anonymised first-party observations

12-month LTV ($) Illustrative defaults: $550 / $435; definitions must be matched

Scenario defaults and evidence status

The defaults reproduce an anonymised first-party comparison summary. The evidence pack is pending, so these are not validated benchmarks or proof of platform causation. Use your own source-matched cohort data for a decision. Method and comparison limits →

Metric	Scenario A	Comparison scenario B
Click → Registration	59.5%	10.9%
Reg → First Deposit	43.2%	27.1%
ARPU Month 1	$110	$80
LTV 12 months	$550	$435
12-month ROI	170%	−24.3%
Payback month	5th	6th

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30-minute walkthrough with the team. Live cross-sell, live aggregator, your stack on the other end.

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