Tier-1 · Market segment Media Buy · Traffic source Case-reported brands >$2.5M GGR Anonymised first-party data

B2B casino platform comparison.
First-party case data.

An anonymised comparison assembled from operator-provided production observations across five labelled platform cohorts. The figures are useful claims to inspect, not industry benchmarks: publication-grade reuse requires dates, denominators, event definitions, comparable traffic, exclusions and reproducible calculations.

  • 5.5× Click → Registration vs one anonymised comparison cohort
  • 170% 12-month ROI on media buy
  • Month 5 Full media-buy payback
  • $550 LTV · 12 months per player

Case-reported first-party values. They are not guaranteed outcomes or market-wide benchmarks; see the methodology and evidence limitations below.

Evidence status

What was reported — and what still needs proof.

No universal industry ranges are used here. Each first-party result has a publication gate that must be satisfied before external comparison or causal attribution.

Click → Registration
Publication gate
click + registration definitions
59.5% case-reported
Registration → First Deposit
Publication gate
cohort + FTD window
43.2% case-reported
Click → First Deposit (combined)
Publication gate
matched click + FTD events
16.8% case-reported
ARPU · Month 1 (per depositing player)
Publication gate
NGR policy + PAU denominator
$110 case-reported
Revolution
Platform A
Platform B
Platform C
Platform D
Entry Conversion How efficiently the platform converts ad traffic into registered and depositing players.
Click → Registration Unique to media-buy: install flow with one-tap reg removes friction.
59.5%
10.9%
6.66%
7.40%
33.3%
Click → First Deposit
16.8%
7.4%
1.25%
1.24%
11.3%
Install → First Deposit
27.0%
No Data
No Data
No Data
No Data
First Deposit Quality of the first deposit event — conversion from registration, trial rate, and deposit size.
Registration → Deposit
43.2%
27.1%
13.7%
15.2%
34.1%
Registration → Demo Play
56.3%
35.4%
24.3%
46.0%
No Data
Avg First Deposit
$39
$38.5
$34.2
$39.7
$40.1
Deposit Activity Depth of player engagement and repeat deposit behaviour in the first month.
Deposits · Month 1
4.1 avg
2.8 avg
No Data
4.1 avg
3.1 avg
ARPU · Month 1
$110
$80
No Data
$86
$102
Reg → Second Deposit
26.2%
No Data
No Data
5.84%
35.1%
Avg Deposit
$58
$53
No Data
$63.2
$41.5
10th Deposit Rate
12.2%
6.3%
No Data
7.9%
10.7%
Payback & ROI Media-buy economics — how fast the operator recoups cost and what 12-month return looks like.
LTV · 12 months
$550
No Data
No Data
No Data
$435
Payback month Lower is better — earlier payback means less capital at risk.
5th
No Data
No Data
No Data
6th
ROI · 12 months SOFTSWISS benchmark showed negative 12-month ROI on media-buy traffic.
170%
−24.3%
No Data
No Data
157%
ROAS · Month 1 ROAS > 100% in month 1 means the operator is already profitable before month 2.
>110%
No Data
No Data
No Data
No Data
Confirmation & Install Product and onboarding quality signals that compound into long-term retention.
Email Confirm Rate
51.0%
No Data
No Data
No Data
39.7%
PWA Install Rate
44.0%
No Data
No Data
No Data
30.2%

Anonymised first-party observations; evidence pack pending. “No Data” means unavailable for that labelled cohort, not zero. Reuse requires cohort dates, denominators, event definitions, traffic provenance, exclusions and reproducible calculations; the table is not an industry benchmark or proof of causation.

What the numbers tell operators

The metrics that separate a platform from a product.

5.5×

An observed entry-conversion gap to investigate.

The anonymised comparison reports Click2Reg of 59.5% versus 10.9% for one labelled comparison cohort. Without source-matched traffic, event definitions, denominators and a governed export, the gap cannot be attributed to the platform or treated as a portable benchmark.

170%

An observed ROI spread, not a forecast.

The first-party comparison reports 170% 12-month ROI with month-five payback for one cohort and −24.3% for another. The evidence pack is pending; spend, CAC, NGR, cost, FX and censoring definitions must match before the values support a comparison.

4.1×

An observed deposit-frequency difference.

The labelled cohorts report 4.1 and 2.8 deposits per player in month one. That difference does not establish which product feature caused it; traffic, payment eligibility, bonus treatment, cohort mix and event definitions need to be reconciled first.

$550

An LTV claim that needs matching definitions.

The anonymised comparison reports $550 over 12 months for one cohort and $435 for another. Currency, NGR or contribution-margin basis, service costs, forecast method, cohort age and uncertainty must match before the figures inform acquisition limits.

Methodology note

The current table records anonymised first-party claims supplied from operator dashboards. “No Data” means unavailable, not zero. Before the table can function as a benchmark, its governed evidence pack must add cohort dates, brands and sample sizes, metric and revenue definitions, attribution windows, traffic/device mix, exclusions, FX and cost treatment, query or export provenance, uncertainty and anonymisation approval. Until then, do not infer market-wide rank or platform causality.

Evaluating alternatives

Looking for a SOFTSWISS or EveryMatrix alternative?

The three scenarios below are evaluation hypotheses. The first-party table can inform a test plan, but it does not by itself prove why an operator switched or which platform caused an outcome.

From a legacy platform

Paid and affiliate traffic can differ in intent, device and attribution. The comparison reports 59.5% versus 10.9% C2R for two labelled cohorts, but “same traffic” and registration-flow causality require source-matched cohorts, identical events and controlled evidence. Use the platform-fit guide to design that test.

From a fast-extract platform

Withdrawal-to-deposit cash flow, churn and payback require separate definitions and cohort windows. There is no defensible universal 30–40% withdrawal standard or 5–12 month payback rule. Compare player balances, withdrawals, realised contribution margin, retention and protection outcomes under like-for-like periods.

Evaluating on a $1M+ media budget

If spend, click volume, traffic quality and attribution are held constant, a C2R difference changes cost per registration mathematically. It still does not establish downstream profitability. Operators should require a governed measurement contract, matched test traffic and cohort contribution margin before platform selection.

Common questions

B2B casino platform comparison: answered.

What is a good Click-to-Registration rate for a casino platform?

There is no defensible universal Click-to-Registration range. One anonymised Turbo Stars comparison reports 59.5% and 10.9% for two platform cohorts. Those are first-party observations, not an industry benchmark or proof that platform UX caused the gap; comparison requires matching click and registration events, attribution, traffic mix, dates, denominators and exclusions.

What ROI should operators expect from a B2B casino platform on media buy?

There is no universal expected ROI. The anonymised comparison reports 170% 12-month ROI and month-5 payback for one Turbo Stars cohort, and -24.3% for a comparison cohort. These first-party results need cohort dates, spend, CAC, NGR and cost definitions, FX, sample sizes, exclusions and a reproducible calculation before publication-grade comparison.

How do B2B casino platforms compare on Registration-to-Deposit conversion?

There is no defensible universal Reg2Dep range. The anonymised comparison reports 43.2%, 34.1%, 27.1%, 15.2% and 13.7% across five labelled cohorts. Compare them only after registration, successful-deposit, KYC, payment eligibility, attribution, traffic mix and observation-window definitions are shown to match.

How do I compare B2B casino platforms objectively?

A defensible comparison pre-registers metric definitions and uses source-matched cohorts, identical observation windows, denominators, exclusions and uncertainty. Request Click2Reg, Reg2Dep, realised contribution margin, retention, LTV model assumptions and payback, then reconcile each figure to a governed source export. Production origin alone does not remove selection or measurement bias.

Which B2B casino platform reports the highest conversion in this comparison?

Within the anonymised first-party table, the Turbo Stars-labelled cohort has the highest reported values where comparison data is available: Click2Reg 59.5%, Click2Dep 16.8%, Reg2Dep 43.2% and month-one ARPU $110. This does not establish a market-wide best result or platform causality until comparable cohorts and the full evidence pack are available.

What is the payback period for a B2B casino platform on media buy?

Payback depends on spend, CAC, realised contribution margin, cohort retention and the accounting definition. This comparison reports month-5 payback and month-one ROAS above 110% for one Turbo Stars-labelled cohort, and month-6 payback for one comparison cohort. Treat these as first-party case observations pending reproducible inputs, not an expected platform outcome.

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