The only public B2B casino platform comparison built from live operator data — not vendor demos or projected numbers. Every metric came from active Canadian brands generating over $2.5M GGR on paid media-buy traffic. Five platforms, one test environment, real results. Competitor data is anonymised; Turbo Stars data is ours.
The table below shows how each platform performed. To understand what the numbers mean, here is the industry baseline for B2B casino platforms on paid traffic.
Revolution All data sourced from live Canadian-geo media-buy operations. Brands anonymised; all had >$2.5M GGR at time of measurement. "No Data" = data not available from that operator for this metric, not zero. Turbo Stars data is self-reported from first-party operator dashboards.
Click2Reg of 59.5% vs 10.9% for the leading legacy platform. The difference is the install flow: one tap from ad to registered account, no redirect loops. On media buy, every percentage point of Click2Reg is money.
12-month ROI of 170% with payback in month 5. The platform in second place came in at 157% — still good. The leading legacy platform returned −24.3%. Media buy only works if the platform's conversion and retention make the math work. Turbo Stars is built for it.
4.1 deposits per player in month 1 vs 2.8 for the nearest competitor. That's not a product trick — it's re-engagement infrastructure: push, PWA, personalised bonus triggers. The same infrastructure that drove 44% PWA install rate and 51% email confirm.
$550 LTV over 12 months vs $435 for the closest competitor. Sustainable LTV means operators can set acquisition CPAs that make long-term brand building viable — not just campaigns that extract value before the player churns.
All metrics measured on Canadian-geo media-buy traffic (offline approach). All competitor brands had ≥$2.5M GGR at time of measurement — no failed or early-stage operators. Data collected from first-party operator dashboards; competitor data provided by operators who ran the same traffic on multiple platforms. Competitor identities are anonymised to protect commercial relationships. "No Data" indicates the metric was not measurable from available data, not that the platform scored zero.
Operators switching platforms typically cite three reasons: poor media-buy ROI, inability to scale with paid traffic, and weak conversion on mobile. The data above addresses all three directly — with live production numbers, not vendor claims.
Legacy platforms were built for affiliate and SEO traffic — long purchase cycles, tolerant of UX friction. Media-buy economics require a 3–4× faster conversion funnel — the core reason operators evaluate a SOFTSWISS alternative for paid acquisition. The structural difference is the registration flow: a PWA install-based one-tap reg versus a web form converts at 59.5% vs 10.9% on the same traffic.
High short-term conversion at the cost of player lifetime. A 10% withdrawal rate vs the 30–40% industry standard extracts value faster but produces a player base that churns in month 2–3. Building a sustainable brand on media buy requires payback over 5–12 months — which demands LTV, not extraction.
At scale, every 1% difference in Click2Reg translates directly to acquisition cost. The difference between 10.9% and 59.5% Click2Reg on $1M media spend is not marginal — it is the difference between building a business and burning budget. Operators at this scale should require live production benchmarks before platform selection, not vendor demos.
Industry benchmarks for B2B casino platforms put Click-to-Registration at 15–30% for a well-optimised funnel on paid traffic. Below 10% typically indicates UX friction or poor traffic matching. Turbo Stars records 59.5% Click-to-Registration on Canadian media-buy traffic — achieved through an install-based one-tap registration flow that removes form friction entirely. For comparison, a leading legacy platform in the same data set recorded 10.9%.
Most B2B casino platforms do not publish media-buy ROI figures publicly. Based on live Canadian operator data (brands >$2.5M GGR), Turbo Stars delivered 170% ROI over 12 months with payback in month 5. A leading legacy platform in the same comparison returned -24.3% ROI over the same period. ROI on media buy is driven by three compounding factors: entry conversion (Click2Reg, Reg2Dep), deposit activity depth (ARPU, repeat deposits), and LTV horizon (12-month LTV, churn rate).
Registration-to-First-Deposit (Reg2Dep) is one of the most important platform-level metrics for operators running paid traffic. Industry range: 25–40% is considered good; below 20% indicates friction in the deposit flow (payment methods, KYC, or offer clarity). Across the five platforms in our Canadian data set: Turbo Stars 43.2%, Platform D (benchmark brand) 34.1%, Platform A 27.1%, Platform C 15.2%, Platform B 13.7%.
The most objective comparison uses live production data from real operators — not vendor demos or projected numbers. Key metrics to request from any B2B casino platform: Click2Reg, Reg2Dep, ARPU month 1, 10th deposit rate (retention depth), 12-month LTV, and payback period on paid traffic. Most platforms do not disclose these figures publicly; operators who have run traffic on multiple platforms simultaneously are the most reliable source.
Based on live Canadian media-buy data across five platforms (all brands >$2.5M GGR), Turbo Stars leads on every conversion metric where comparison data was available: Click2Reg 59.5% (vs 6.66–33.3% for competitors), Click2Dep 16.8% (vs 1.24–11.3%), Reg2Dep 43.2% (vs 13.7–34.1%), ARPU month 1 $110 (vs $80–$102). The advantage is structural — Turbo Stars uses a PWA install flow with one-tap registration rather than a web form, which removes the primary friction point in mobile media-buy funnels.
Payback period depends on the platform's conversion efficiency and ARPU depth, not just the media-buy CPA. In live Canadian operator data, Turbo Stars reached full media-buy payback in month 5, with ROAS above 110% in month 1 — meaning the platform was already profitable before the second month of operation. The nearest comparable platform reached payback in month 6.
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