The B2B prediction markets platform landscape
The vendor category spans fixed-odds iGaming products, white-label trading infrastructure, decentralised protocols and custom development. Those models are not interchangeable. This snapshot was re-verified on July 19, 2026 against each vendor's public materials; vendor claims are labelled as such and are not independent certification.
Method: compare only publicly documented capabilities, preserve the vendor's own scope, and treat timelines as vendor-reported or case-reported. Regulatory fit and implementation detail require written diligence for the operator's exact market.
Full platform comparison
| Dimension | Turbo Stars | Shift Markets | Azuro | Tecpinion |
|---|---|---|---|---|
| Primary market | iGaming operators | Crypto/FX brokers + iGaming | DeFi / crypto-native | General (dev shop) |
| Liquidity sources | Polymarket integration; additional venues on roadmap | External liquidity or internalised risk (vendor-described) | Protocol liquidity infrastructure (vendor-described) | Custom or turnkey scope (vendor-described) |
| Casino cross-sell | Native same-wallet; 41% in one anonymised case | API connects existing balances and user flows; casino path requires diligence | Application-level integration required | Defined in the custom/turnkey scope |
| Sportsbook integration | Native same-wallet | API-first integration (vendor-described) | Application-level integration | Defined in scope |
| Operator authorisation | Jurisdiction- and product-specific; platform is not permission | Jurisdiction- and product-specific | Protocol status is not operator permission | Operator-specific; software scope is not permission |
| KYC/AML | Configurable operator KYC/AML flow | Integrates with existing KYC (vendor-described) | Application/operator layer must be assessed | Custom or turnkey scope |
| Settlement currency | Fiat and stablecoin options; scope-specific | Existing platform balance integration (vendor-described) | EVM-chain application model | Configurable by scope |
| Launch timeline | Eight weeks in one anonymised Curaçao case; not an SLA | “Weeks” (vendor-reported; scope-dependent) | Protocol docs describe integration paths; application scope varies | Quote required |
| Trading desk required | Venue-liquidity model; confirm retained exposure | A-book or B-book configurable (vendor-described) | Protocol/liquidity-pool model | Depends on implementation |
| White-label UI | Yes — operator brand | Yes (vendor-described) | SDK/tooling for application builders | White-label and custom options (vendor-described) |
| Operator dashboard | Risk, analytics and reporting | Operator back office (vendor-described) | Protocol and application tooling | Admin dashboard offered (vendor-described) |
| Best for | Licensed iGaming operators with casino/sportsbook | Crypto exchanges / brokers adding event markets | DeFi protocols / fully crypto-native | Operators wanting custom development |
SOFTSWISS prediction markets vs Turbo Stars
SOFTSWISS launched prediction markets in April 2026. It is a fixed-odds model where the operator (or SOFTSWISS acting as house) prices every market — not a liquidity aggregation model. The key differences for operators evaluating both:
| Dimension | SOFTSWISS PM | Turbo Stars PM |
|---|---|---|
| Model | Fixed-odds (operator is bookmaker) | Liquidity aggregation (market sets price) |
| Risk operation | Automated risk tooling; operator controls margin and risk (vendor-described) | Venue-liquidity model; retained exposure must be confirmed |
| Integration | iFrame, API or standalone (vendor-described) | Native same-wallet operator stack |
| Casino cross-sell | Possible integration path; exact account/balance flow requires diligence | 41% week-one in one anonymised same-wallet case |
| Deployment | Vendor reports days for some existing partners and weeks for new operators | Eight weeks in one anonymised Curaçao case; not an SLA |
| Liquidity | Fixed-odds house model | Polymarket integration; additional venues on roadmap |
| Event focus | Politics, economics, culture, tech | Configurable approved market set; mix measured by cohort |
Sources verified July 19, 2026: SOFTSWISS product page and SOFTSWISS launch announcement. Turbo Stars claims come from product documentation and an anonymised first-party case; the latter requires a cohort evidence pack for independent comparison.
Platform deep dives
Turbo Stars — iGaming-native prediction markets platform
Best for: Licensed casino and sportsbook operators adding prediction markets as a vertical with same-wallet cross-sell.
Turbo Stars differentiates through an iGaming operator stack in which prediction markets, casino and sportsbook can share the same player account, wallet and KYC flow. An anonymised Q2 2026 Curaçao case reported 41% week-one casino cross-sell and +28% LTV uplift for its defined cohort. Those are first-party case results, not industry benchmarks.
The current product documents a Polymarket integration, with Kalshi and Manifold listed as roadmap items. Operators keep one integration while new venues are added inside the aggregator. The surrounding stack includes PAM, wallet, KYC, CRM, bonus tooling and reporting.
- ✅ Strong: same-wallet casino cross-sell, full operator stack, one anonymised end-to-end delivery case
- ⚠️ Consider: newer brand vs established iGaming names; crypto-only operators may prefer Azuro
Shift Markets — financial exchange infrastructure
Best for: Crypto exchanges, FX brokers, or financial platforms adding prediction market functionality. Not primarily built for iGaming operators.
Shift's public product page describes white-label, API-first integration with existing KYC and balance systems, external liquidity, configurable A-book/B-book routing and an operator back office. It does not establish how a proposed casino cross-sell flow would behave; that must be demonstrated in buyer diligence.
- ✅ Strong: trading infrastructure, API flexibility, proven for financial markets
- ⚠️ Consider: verify target-jurisdiction fit and the exact casino/account integration rather than inferring it from trading-platform features
Azuro — decentralised on-chain protocol
Best for: Fully crypto-native operators, DeFi protocols, or operators who need decentralised settlement and on-chain provability.
Azuro describes itself as a decentralised protocol with SDKs, oracle tooling and liquidity infrastructure for prediction applications on EVM chains. That public product description does not establish an application's permission to serve a jurisdiction or its operator-level KYC/AML controls.
- ✅ Strong: protocol, SDK, oracle and liquidity tooling for on-chain applications
- ⚠️ Consider: the application/operator layer still needs jurisdiction, KYC/AML, payments and consumer-protection diligence
Tecpinion — custom development shop
Best for: Operators who want a fully custom prediction markets product built to specification.
Tecpinion's product page markets custom, white-label and turnkey prediction-market services, including trading, liquidity, oracle, KYC/AML and admin components. The reviewed public page does not provide a scope-comparable delivery SLA, so a quote and architecture specification are required.
- ✅ Strong: broad custom/white-label/turnkey scope described publicly
- ⚠️ Consider: validate delivered references, product ownership, liquidity model and implementation scope rather than relying on feature-list claims
How to choose
| If you are... | Best fit |
|---|---|
| Licensed casino operator adding sports prediction markets | Turbo Stars |
| Licensed sportsbook adding prediction markets vertical | Turbo Stars |
| Crypto exchange adding event contracts | Shift Markets |
| DeFi protocol adding decentralised betting | Azuro |
| Operator wanting 100% custom build | Tecpinion |
| Operator prioritising a documented native same-wallet casino path | Turbo Stars shortlist; require live demonstration |
Next steps: See the Turbo Stars prediction-markets delivery model and its anonymised Curaçao case, then use the launch diligence guide to request like-for-like scopes from shortlisted vendors.
Common questions
What is the best B2B prediction markets platform for iGaming operators?
There is no evidence-backed universal winner. Compare the product model, target authorisation, venue and liquidity contracts, wallet/KYC integration, operating controls and a written delivery scope. Turbo Stars differentiates through its native same-wallet iGaming stack; Azuro describes a decentralised EVM protocol; Shift describes a white-label trading platform; SOFTSWISS describes a fixed-odds iGaming product; Tecpinion describes custom, white-label and turnkey development.
How long does it take to launch prediction markets on each platform?
Published timelines are not directly comparable because scope differs. Turbo Stars has an anonymised Curaçao case with a reported eight-week project; SOFTSWISS reports days for some existing-partner integrations and weeks for new operators; Shift says weeks; Azuro documents protocol integration paths. Request assumptions, dependencies and regulatory gates in writing before comparing vendors.
Which prediction markets platforms support casino cross-sell?
Turbo Stars documents a native same-wallet casino and sportsbook flow and an anonymised Curaçao case that reported 41% week-one casino cross-sell. That is a first-party case result, not an industry benchmark. Other vendors describe different integration models; buyers should ask each vendor to demonstrate account, balance, KYC and attribution behaviour in the proposed architecture.
Are prediction markets platforms regulated for iGaming?
Regulation depends on jurisdiction, contract design, event category, distribution model and operator entity. A venue's status, a software vendor's compliance features and an operator's permission to serve a market are separate questions. Confirm the proposed product with the relevant regulator and qualified counsel; do not infer authorisation from a platform integration or offshore licence.