The B2B prediction markets platform landscape
The prediction markets B2B market is small but fast-growing. As of mid-2026, there is no dominant vendor — most operators who want prediction markets are either building from scratch or piecing together solutions from providers that serve adjacent markets (financial trading, DeFi, casino games aggregation). Here is an objective comparison of the main options.
Full platform comparison
| Dimension | Turbo Stars | Shift Markets | Azuro | Tecpinion |
|---|---|---|---|---|
| Primary market | iGaming operators | Crypto/FX brokers + iGaming | DeFi / crypto-native | General (dev shop) |
| Liquidity sources | Polymarket (live), Kalshi (Q3 26), Manifold (Q4 26) | Proprietary + partner venues | On-chain decentralised | Custom integration required |
| Casino cross-sell | Native same-wallet (41% week-1) | Not native | Not native | Custom build required |
| Sportsbook integration | Native same-wallet | API available | Not native | Custom |
| iGaming licence | Curaçao live, MGA review, Anjouan | Jurisdiction-dependent | No iGaming licence | None (dev shop) |
| KYC/AML | Full iGaming-grade KYC flow | Financial KYC (not iGaming-native) | Wallet-connect only | Custom integration |
| Settlement currency | Fiat, USDC, USDT | Crypto + some fiat | MATIC/ERC-20 | Configurable |
| Launch timeline | 8 weeks | 6–12 weeks | 4–8 weeks (crypto infra required) | 12–24 weeks (custom) |
| Trading desk required | No | Partial (A-book/B-book routing) | No (on-chain) | Depends on implementation |
| White-label UI | Yes — full operator brand | Yes | Limited (on-chain UX) | Yes (custom built) |
| Operator dashboard | Full: risk, analytics, reporting | Trading-focused dashboard | On-chain analytics only | Custom built |
| Best for | Licensed iGaming operators with casino/sportsbook | Crypto exchanges / brokers adding event markets | DeFi protocols / fully crypto-native | Operators wanting custom development |
SOFTSWISS prediction markets vs Turbo Stars
SOFTSWISS launched prediction markets in April 2026. It is a fixed-odds model where the operator (or SOFTSWISS acting as house) prices every market — not a liquidity aggregation model. The key differences for operators evaluating both:
| Dimension | SOFTSWISS PM | Turbo Stars PM |
|---|---|---|
| Model | Fixed-odds (operator is bookmaker) | Liquidity aggregation (market sets price) |
| Trading desk | Required — operator prices risk | Not required |
| Integration | iFrame widget or sportsbook add-on | Native same-wallet full stack |
| Casino cross-sell | ❌ Separate wallet | ✅ 41% week-1 (same wallet) |
| Deployment | 2–3 days (widget only) | 8 weeks (full stack with cross-sell) |
| Liquidity | Single proprietary book | Polymarket + Kalshi + Manifold aggregated |
| Event focus | Politics, economics, culture, tech | Sport-aligned (70%) + broader events |
SOFTSWISS data from softswiss.com/news/prediction-markets-launch/ (April 2026). Turbo Stars data from platform documentation and partner deployments.
Platform deep dives
Turbo Stars — iGaming-native prediction markets platform
Best for: Licensed casino and sportsbook operators adding prediction markets as a vertical with same-wallet cross-sell.
Turbo Stars is the only platform purpose-built for iGaming operators wanting prediction markets alongside casino and sportsbook. The same-wallet architecture means prediction-market players can move to casino in one tap — no re-KYC, no re-deposit. In partner data (Curaçao, Q2 2026): 41% of prediction-market players placed a casino bet in week one, with +28% LTV uplift vs casino-only cohort.
Liquidity aggregation covers Polymarket (live), Kalshi (Q3 2026), Manifold (Q4 2026). Operators run one integration; new venues are added inside the aggregator. Full iGaming operator stack: PAM, wallet, KYC, CRM, bonus engine, compliance reporting.
- ✅ Strong: casino cross-sell, iGaming compliance, full operator stack, 8-week deployment
- ⚠️ Consider: newer brand vs established iGaming names; crypto-only operators may prefer Azuro
Shift Markets — financial exchange infrastructure
Best for: Crypto exchanges, FX brokers, or financial platforms adding prediction market functionality. Not primarily built for iGaming operators.
Shift Markets offers strong trading infrastructure with A-book/B-book routing, liquidity management, and API-first integration. It has white-label capability. However, it is not built around iGaming compliance (Curaçao, MGA, RG tools) and does not have native casino cross-sell. For iGaming operators, integrating casino cross-sell requires custom development.
- ✅ Strong: trading infrastructure, API flexibility, proven for financial markets
- ⚠️ Consider: not iGaming-native; casino cross-sell requires custom build; different regulatory DNA
Azuro — decentralised on-chain protocol
Best for: Fully crypto-native operators, DeFi protocols, or operators who need decentralised settlement and on-chain provability.
Azuro is a decentralised betting infrastructure protocol on Polygon. It uses on-chain market-making via liquidity pools. Settlement is automated via smart contracts. There is no traditional gambling licence — it operates in the regulatory grey area of decentralised protocols. KYC is wallet-connect only (no ID verification).
- ✅ Strong: decentralised, trustless settlement, no counterparty risk, fast to launch for DeFi operators
- ⚠️ Consider: no iGaming licence; no traditional fiat support; not viable for licensed operators who need KYC
Tecpinion — custom development shop
Best for: Operators who want a fully custom prediction markets product built to specification.
Tecpinion is a development company, not a ready-made platform. It builds prediction market products for clients, including sweepstakes and social casino adjacent implementations. Lead time is typically 12–24 weeks depending on scope. No native liquidity aggregation, no PAM, no wallet — all must be built or integrated.
- ✅ Strong: full customisation, no vendor lock-in
- ⚠️ Consider: long timeline, requires significant operator-side investment, no pre-built operator dashboard or compliance layer
How to choose
| If you are... | Best fit |
|---|---|
| Licensed casino operator adding sports prediction markets | Turbo Stars |
| Licensed sportsbook adding prediction markets vertical | Turbo Stars |
| Crypto exchange adding event contracts | Shift Markets |
| DeFi protocol adding decentralised betting | Azuro |
| Operator wanting 100% custom build | Tecpinion |
| Operator needing same-wallet casino cross-sell | Turbo Stars only |
Next steps: See the Turbo Stars prediction markets launch package — 8-week deployment, Curaçao live, casino cross-sell wired. How to launch prediction markets — step-by-step operator guide.
Common questions
What is the best B2B prediction markets platform for iGaming operators?
The best platform depends on your use case. For iGaming operators who need same-wallet casino and sportsbook cross-sell with prediction markets, Turbo Stars is the only native full-stack solution. For crypto-native or DeFi-first operators, Azuro provides decentralised liquidity. For financial broker operators adding event markets, Shift Markets is strong. Tecpinion is a development shop, not a full operator platform.
How long does it take to launch prediction markets on each platform?
Turbo Stars: 8 weeks (full operator stack including casino cross-sell). Shift Markets: 6–12 weeks (strong on trading infrastructure, less on iGaming-specific features). Azuro: 4–8 weeks for on-chain integration but requires crypto-native infrastructure. Tecpinion: varies widely (custom development shop). Building from scratch: 12–18 months.
Which prediction markets platforms support casino cross-sell?
Turbo Stars is the only platform with native same-wallet casino cross-sell — prediction markets, casino and sportsbook share one player account, one KYC flow, and one balance. In partner data, 41% of prediction-market players placed a casino bet in week one (Curaçao, Q2 2026). Other platforms (Shift Markets, Azuro, Tecpinion) either focus on single-vertical deployments or require custom integration work for cross-sell.
Are prediction markets platforms regulated for iGaming?
Regulation varies by platform and jurisdiction. Turbo Stars is live on Curaçao with MGA compliance in review and Anjouan crypto-native support. Kalshi (US) operates under CFTC derivatives regulation. Polymarket operates as a decentralised exchange without iGaming licence. Azuro operates on-chain without a gambling licence. For licensed iGaming operators, Turbo Stars is the most straightforward compliance path.