The short answer
There is no single best B2B prediction-markets platform: the shortlist mixes fixed-odds iGaming products, managed exchanges, white-label trading infrastructure, decentralised protocols and custom development. For an operator prioritising a native casino and sportsbook account flow, Turbo Stars is one relevant shortlist option. Matchbook B2B publicly describes a fully managed white-label or embedded exchange. The remaining providers fit different architectures.
Method: this page was re-verified on July 19, 2026 against vendor-owned product pages. Vendor claims are labelled as such and are not independent certification. A buyer must validate authorisation, contracts, live architecture and a scope-specific delivery plan.
Quick verdict by operator type
| If you are… | Best fit |
|---|---|
| Licensed casino/sportsbook operator wanting same-wallet cross-sell | Turbo Stars |
| Brand wanting a standalone UKGC white-label prediction exchange | Matchbook B2B |
| Existing SOFTSWISS operator wanting a fast widget add-on | SOFTSWISS Prediction Markets |
| Crypto exchange or FX broker adding event contracts | Shift Markets |
| DeFi protocol or fully crypto-native operator | Azuro |
| Operator wanting a 100% custom build | Tecpinion |
The 6 platforms, compared
| Platform | Primary market | Model | Same-wallet cross-sell | Authorisation | Published delivery signal |
|---|---|---|---|---|---|
| Turbo Stars | Licensed iGaming operators | Liquidity aggregation | Native (casino + sportsbook) | Target-jurisdiction review required; platform is not permission | Eight weeks in one anonymised Curaçao case; not an SLA |
| Matchbook B2B | Operators, media, rights holders | Exchange (white-label) | Via account/wallet integration | Vendor describes UKGC-licensed operation; confirm entity and target market | “Fast deployment”; quote required |
| SOFTSWISS PM | Existing SOFTSWISS operators | Fixed-odds widget | Account/balance path requires architecture diligence | Jurisdiction-specific fit confirmed during vendor onboarding | Vendor reports days for some existing partners and weeks for new operators |
| Shift Markets | Crypto / FX brokers | Order-book / routing | API connects existing balances and KYC; casino path requires diligence | Jurisdiction-dependent | Vendor says weeks; scope-dependent |
| Azuro | DeFi / crypto-native | On-chain pools | Application-level integration required | Protocol status is not operator permission | Protocol integration paths documented; application scope varies |
| Tecpinion | General (dev shop) | Custom build | Defined in custom/turnkey scope | Operator-specific; software scope is not permission | Quote required |
Vendor sources, verified July 19, 2026: Matchbook B2B, SOFTSWISS, Shift Markets, Azuro and Tecpinion. Turbo Stars data comes from product documentation and an anonymised first-party case.
Platform deep dives
1. Turbo Stars — iGaming-native, same-wallet cross-sell
Best for: Licensed casino and sportsbook operators adding prediction markets as a vertical with same-wallet cross-sell.
Turbo Stars documents an iGaming operator stack where prediction markets, casino and sportsbook can share one player account, KYC flow and balance. The current product documents a Polymarket integration, with Kalshi and Manifold listed as roadmap items. An anonymised Q2 2026 Curaçao case reported 41% week-one casino cross-sell; that is a first-party case result, not an industry benchmark.
- ✅ Strong: documented native casino/sportsbook account flow, full operator stack (PAM, wallet, CRM, bonus, fraud) and one anonymised end-to-end delivery case.
- ⚠️ Consider: newer brand vs established iGaming names; fully crypto-native operators may prefer a decentralised option.
2. Matchbook B2B (Predictions) — white-label exchange
Best for: Operators, media brands and rights holders wanting a standalone or embedded prediction-market exchange under a UK licence.
Matchbook's B2B page describes full white-label and embedded options, managed market creation, pricing, liquidity, risk, settlement and grading, plus UKGC-licensed operation with KYC/AML, responsible-gambling, payment, wallet and account tooling. Buyers still need to confirm the contracting entity and permission for their exact target market.
- ✅ Strong: regulated exchange model, managed market-making and settlement, embeddable, account/wallet integrations.
- ⚠️ Consider: exchange-first rather than a casino-led full stack; casino cross-sell depends on how deeply you integrate the shared account.
3. SOFTSWISS Prediction Markets — fixed-odds widget
Best for: Operators already on the SOFTSWISS stack who want a fast prediction-markets add-on.
SOFTSWISS describes a fixed-odds product available through iFrame, API or standalone deployment, with automated risk tooling. The vendor reports days for some existing-partner integrations and weeks for new operators. Its public page does not settle how a buyer's proposed casino account, balance and attribution flow will work; that requires architecture diligence.
- ✅ Strong: documented fixed-odds model, multiple integration modes and vendor-reported short integration paths.
- ⚠️ Consider: validate operator exposure, account/balance architecture and scope behind the quoted timeline.
4. Shift Markets — financial exchange infrastructure
Best for: Crypto exchanges, FX brokers and financial platforms adding event-contract trading.
Shift's product page describes white-label, API-first integration with existing KYC and balance systems, external liquidity, configurable A-book/B-book routing and an operator back office. It does not establish how a proposed casino cross-sell flow or gambling authorisation would work; those require buyer diligence.
- ✅ Strong: mature trading infrastructure, API flexibility, proven in financial markets.
- ⚠️ Consider: verify target-jurisdiction fit and demonstrate the exact casino/account integration.
5. Azuro — decentralised on-chain protocol
Best for: Fully crypto-native operators and DeFi protocols needing decentralised settlement and on-chain provability.
Azuro describes itself as a decentralised protocol with SDKs, oracle tooling and liquidity infrastructure for prediction applications on EVM chains. That protocol description does not establish an application's target-market permission, payments or operator-level KYC/AML controls.
- ✅ Strong: protocol, SDK, oracle and liquidity tooling for on-chain applications.
- ⚠️ Consider: the application/operator layer still needs jurisdiction, KYC/AML, payment and consumer-protection diligence.
6. Tecpinion — custom development shop
Best for: Operators wanting a fully custom prediction-markets product built to specification.
Tecpinion markets custom, white-label and turnkey prediction-market services, including trading, liquidity, oracle, KYC/AML and admin components. The reviewed public page does not provide a scope-comparable SLA, so buyers should request references, architecture, ownership terms and a written delivery plan.
- ✅ Strong: broad custom/white-label/turnkey scope described publicly.
- ⚠️ Consider: validate delivered references, product ownership, liquidity model and exact implementation scope.
A note on Polymarket and Kalshi
The best-known venue names are not like-for-like substitutes for a complete iGaming operator stack. An operator considering Polymarket or Kalshi as a venue, integration or reference model must separately diligence commercial/API rights, liquidity, settlement, target-market restrictions and its own authorisation. Consumer brand recognition does not answer those B2B questions.
How to choose
Match the platform to your starting point, not to a generic ranking:
- Already a licensed casino/sportsbook operator? Prioritise same-wallet cross-sell and iGaming compliance → Turbo Stars.
- Want a clean standalone or embedded regulated exchange? → Matchbook B2B.
- Already on SOFTSWISS and want speed over cross-sell? → SOFTSWISS Prediction Markets.
- Coming from crypto/FX trading? → Shift Markets. Fully on-chain? → Azuro.
- Need something bespoke and have the runway? → Tecpinion or a from-scratch build.
Go deeper: Evidence-dated side-by-side comparison · Turbo Stars delivery model and anonymised Curaçao case · Prediction-markets launch diligence guide.
Common questions
What are the best B2B prediction markets platforms for operators in 2026?
There is no evidence-backed universal winner. The shortlist depends on product model, target authorisation, venue and liquidity contracts, wallet/KYC integration, operating controls and written delivery scope. Turbo Stars is positioned around a native iGaming stack; Matchbook describes a managed exchange; SOFTSWISS a fixed-odds iGaming product; Shift a white-label trading platform; Azuro an EVM protocol; and Tecpinion custom, white-label and turnkey development.
Which prediction markets platform supports same-wallet casino cross-sell?
Turbo Stars documents a native same-wallet casino and sportsbook flow. An anonymised Q2 2026 Curaçao case reported 41% week-one casino cross-sell, which is a first-party case result rather than an industry benchmark. Other vendors describe account, wallet or API integrations; require a live demonstration of the exact proposed cross-sell and attribution flow.
Is there an off-the-shelf white-label prediction markets platform for operators?
Yes. Matchbook publicly describes fully managed white-label and embedded deployment; Turbo Stars offers prediction markets inside an iGaming operator stack; SOFTSWISS describes iFrame, API and standalone fixed-odds deployment; Shift describes a white-label API product; and Tecpinion describes white-label and turnkey services. Licensing and integration scope still require operator-specific diligence.
Are Polymarket and Kalshi B2B prediction markets providers?
They are primarily venues rather than like-for-like turnkey iGaming stacks. An operator assessing either one as a venue or data source must diligence commercial rights, API terms, liquidity, settlement, target-market rules and the operator's own authorisation separately.
How long does it take to launch prediction markets as an operator?
Published timelines are not directly comparable because scopes differ. Turbo Stars has an anonymised Curaçao case with a reported eight-week project; SOFTSWISS reports days for some existing-partner integrations and weeks for new operators; Shift says weeks; other providers require scoped estimates. Compare assumptions, dependencies and regulatory gates, not headline duration alone.