The short answer
There is no single best B2B prediction markets platform — the market is young and the providers serve very different operator types. For most licensed iGaming operators who want prediction markets alongside casino and sportsbook with one shared wallet, Turbo Stars is the only native full-stack option. For a standalone or embedded white-label exchange under a UK licence, Matchbook B2B is the clearest off-the-shelf product. Everything else is best understood by use case, below.
Quick verdict by operator type
| If you are… | Best fit |
|---|---|
| Licensed casino/sportsbook operator wanting same-wallet cross-sell | Turbo Stars |
| Brand wanting a standalone UKGC white-label prediction exchange | Matchbook B2B |
| Existing SOFTSWISS operator wanting a fast widget add-on | SOFTSWISS Prediction Markets |
| Crypto exchange or FX broker adding event contracts | Shift Markets |
| DeFi protocol or fully crypto-native operator | Azuro |
| Operator wanting a 100% custom build | Tecpinion |
The 6 platforms, compared
| Platform | Primary market | Model | Same-wallet cross-sell | iGaming licence | Typical launch |
|---|---|---|---|---|---|
| Turbo Stars | Licensed iGaming operators | Liquidity aggregation | Native (casino + sportsbook) | Curaçao live, MGA review, Anjouan | 8 weeks |
| Matchbook B2B | Operators, media, rights holders | Exchange (white-label) | Via account/wallet integration | UKGC (operated) | Weeks (integration-dependent) |
| SOFTSWISS PM | Existing SOFTSWISS operators | Fixed-odds widget | Separate wallet | Via SOFTSWISS stack | 2–3 days (widget) |
| Shift Markets | Crypto / FX brokers | Order-book / routing | Not native | Jurisdiction-dependent | 6–12 weeks |
| Azuro | DeFi / crypto-native | On-chain pools | Not native | No iGaming licence | 4–8 weeks (crypto infra) |
| Tecpinion | General (dev shop) | Custom build | Custom build required | None (dev shop) | 12–24 weeks |
Sources: vendor product documentation and public materials, mid-2026. Matchbook B2B detail from b2b.matchbook.com/predictions; SOFTSWISS from softswiss.com; Turbo Stars from platform documentation and partner deployments.
Platform deep dives
1. Turbo Stars — iGaming-native, same-wallet cross-sell
Best for: Licensed casino and sportsbook operators adding prediction markets as a vertical with same-wallet cross-sell.
Turbo Stars is the only platform purpose-built for iGaming operators wanting prediction markets alongside casino and sportsbook on one player account, one KYC flow and one balance. Liquidity is aggregated from multiple venues (Polymarket live; Kalshi and Manifold scheduled Q3–Q4 2026), so operators run a single integration and new venues are added inside the aggregator — no trading desk required. In partner data (Curaçao, Q2 2026), 41% of prediction-market players placed a casino bet in week one.
- ✅ Strong: native casino/sportsbook cross-sell, iGaming-grade compliance and KYC, full operator stack (PAM, wallet, CRM, bonus, fraud), 8-week deployment.
- ⚠️ Consider: newer brand vs established iGaming names; fully crypto-native operators may prefer a decentralised option.
2. Matchbook B2B (Predictions) — white-label exchange
Best for: Operators, media brands and rights holders wanting a standalone or embedded prediction-market exchange under a UK licence.
Matchbook offers its exchange as a B2B product: a full white-label prediction-market site, or prediction markets embedded into an existing platform. It handles market creation, pricing, liquidity, risk, settlement and grading, with UKGC-style KYC/AML and responsible-gambling tooling, plus payment and wallet integrations and customer account management. It is the clearest off-the-shelf example of a regulated prediction-market exchange an operator can plug into.
- ✅ Strong: regulated exchange model, managed market-making and settlement, embeddable, account/wallet integrations.
- ⚠️ Consider: exchange-first rather than a casino-led full stack; casino cross-sell depends on how deeply you integrate the shared account.
3. SOFTSWISS Prediction Markets — fixed-odds widget
Best for: Operators already on the SOFTSWISS stack who want a fast prediction-markets add-on.
Launched April 2026, SOFTSWISS Prediction Markets is a fixed-odds model where the operator (or SOFTSWISS as house) prices each market, delivered as an iFrame widget or sportsbook add-on. Deployment is fast — often 2–3 days — but it runs on a separate wallet, so there is no native same-wallet casino cross-sell, and a fixed-odds book implies operator-side risk pricing.
- ✅ Strong: very fast deployment for existing SOFTSWISS operators, familiar fixed-odds model.
- ⚠️ Consider: separate wallet (no native cross-sell), single proprietary book rather than aggregated liquidity, requires risk pricing.
4. Shift Markets — financial exchange infrastructure
Best for: Crypto exchanges, FX brokers and financial platforms adding event-contract trading.
Shift Markets provides strong trading infrastructure — order-book/matching engine, A-book/B-book routing, liquidity management and API-first integration, with white-label capability. Its regulatory and product DNA is financial rather than iGaming, so it is not built around casino compliance and does not offer native casino cross-sell; adding that requires custom development.
- ✅ Strong: mature trading infrastructure, API flexibility, proven in financial markets.
- ⚠️ Consider: not iGaming-native; casino cross-sell needs a custom build; different compliance posture.
5. Azuro — decentralised on-chain protocol
Best for: Fully crypto-native operators and DeFi protocols needing decentralised settlement and on-chain provability.
Azuro is decentralised betting infrastructure on Polygon, using on-chain liquidity pools for market-making and smart contracts for settlement. There is no traditional gambling licence — it sits in the regulatory grey area of decentralised protocols — and KYC is wallet-connect only, without ID verification or native fiat support.
- ✅ Strong: trustless settlement, no counterparty risk, fast to launch for DeFi-native teams.
- ⚠️ Consider: no iGaming licence, no native fiat, not viable for licensed operators that require full KYC.
6. Tecpinion — custom development shop
Best for: Operators wanting a fully custom prediction-markets product built to specification.
Tecpinion is a development company rather than a ready-made platform, building prediction-market products (including sweepstakes and social-casino-adjacent implementations) to client spec. Lead times typically run 12–24 weeks depending on scope, and there is no native liquidity aggregation, PAM or wallet out of the box — those must be built or integrated.
- ✅ Strong: full customisation, no vendor lock-in.
- ⚠️ Consider: long timeline, significant operator-side investment, no pre-built operator dashboard or compliance layer.
A note on Polymarket and Kalshi
The best-known prediction-market names — Polymarket and Kalshi — are consumer venues, not B2B providers. Kalshi is a CFTC-regulated US derivatives exchange that can sit behind a front-end app as the underlying venue; Polymarket is a decentralised crypto exchange. Neither offers a shared-wallet white-label product for licensed gambling operators today, so for an operator they are better treated as potential liquidity sources or reference models than as platforms to deploy.
How to choose
Match the platform to your starting point, not to a generic ranking:
- Already a licensed casino/sportsbook operator? Prioritise same-wallet cross-sell and iGaming compliance → Turbo Stars.
- Want a clean standalone or embedded regulated exchange? → Matchbook B2B.
- Already on SOFTSWISS and want speed over cross-sell? → SOFTSWISS Prediction Markets.
- Coming from crypto/FX trading? → Shift Markets. Fully on-chain? → Azuro.
- Need something bespoke and have the runway? → Tecpinion or a from-scratch build.
Go deeper: Full side-by-side comparison of liquidity, compliance and cross-sell · Turbo Stars prediction markets launch package (8-week deployment, casino cross-sell wired) · How to launch prediction markets — operator guide.
Common questions
What are the best B2B prediction markets platforms for operators in 2026?
There is no single best platform — the right choice depends on your operator type. For licensed iGaming operators wanting same-wallet casino and sportsbook cross-sell, Turbo Stars is the only native full-stack option. For a UKGC-licensed standalone or embedded white-label exchange, Matchbook B2B is the clearest off-the-shelf product. SOFTSWISS Prediction Markets suits existing SOFTSWISS operators wanting a fast widget. Shift Markets fits crypto and FX brokers, Azuro fits DeFi-native operators, and Tecpinion fits fully custom builds.
Which prediction markets platform supports same-wallet casino cross-sell?
Turbo Stars is the platform built specifically for same-wallet casino and sportsbook cross-sell: prediction markets, casino and sportsbook share one player account, one KYC flow and one balance. In partner data (Curaçao, Q2 2026), 41% of prediction-market players placed a casino bet in week one. Most other platforms run prediction markets on a separate wallet or require custom integration for cross-sell.
Is there an off-the-shelf white-label prediction markets platform for operators?
Yes. Matchbook B2B offers a UKGC-licensed white-label and embedded prediction-market exchange with payment, wallet and account-management integrations. Turbo Stars offers prediction markets as part of a full iGaming operator stack with native casino and sportsbook cross-sell. SOFTSWISS offers a fixed-odds widget for its existing operators. Beyond these, most options require meaningful custom integration.
Are Polymarket and Kalshi B2B prediction markets providers?
No. Polymarket and Kalshi are consumer-facing venues, not B2B white-label providers. Kalshi operates as a CFTC-regulated derivatives exchange in the US and can sit behind front-end apps as a venue, while Polymarket operates as a decentralised crypto exchange. Neither publicly offers a shared-wallet white-label product for licensed gambling operators. They are best viewed as liquidity sources or reference models rather than platforms an operator can deploy.
How long does it take to launch prediction markets as an operator?
Timelines vary by approach: a fixed-odds widget add-on can go live in days; a full operator stack with cross-sell takes roughly 8 weeks (Turbo Stars); an embedded white-label exchange takes weeks depending on integration depth (Matchbook B2B); a custom build runs 12–24 weeks or more (Tecpinion); and building from scratch typically takes 12–18 months.