The ladder

RungInterventionsMatched to
1 · AmbientVisible session/spend data, reality checks, always-on tool accessEveryone — the floor the product ships with
2 · PromptedPattern-based check-in messages, suggested limits, break promptsEarly markers: baseline drift, mild escalation
3 · ConversationTrained-handler contact with a documented structureSustained markers, chasing patterns, self-signals
4 · ImposedMandatory limits, cool-offs, account review, promo removal (already automatic at rung 2+)Behaviour continuing through rungs 2–3, or severe markers directly
5 · Exclusion supportSupported path to self-exclusion, register signposting, external help referralThe player's decision, or the regime's mandated cases

Two structural notes: promotional suppression is not a rung — it happens automatically the moment a case opens, per the operations page; and skipping rungs is a written rule for severe marker classes, not a handler's improvisation.

Tone: the craft rung 2 and 3 live on

The message rules that survive both player research and regulator review: lead with the player's own data, not a policy; no moralising and no euphemism; one specific offered action per message (set a limit, take a break, talk to someone); and a one-tap path to a human. Templates are versioned and reviewed like the compliance surface they are — and generated variants, where used, operate inside the locked-template discipline from AI CRM.

Timing beats intensity

The consistent operational finding across this Academy's queue disciplines applies here with the highest stakes: early and light outperforms late and heavy. A rung-2 prompt inside the session where the pattern emerged does more than a rung-4 imposition weeks later — which is why marker-to-intervention time is the function's core SLA, and why the detection page insists on baseline-relative markers that fire early. The playbook's job is to make the early step so cheap and so normal that it actually happens.

The case trail through the ladder

  • Every step logged against the case: what was sent or said, the player's response, the tool taken or declined.
  • Every escalation shows its criteria: the written rule that moved the case up a rung, not a handler's mood.
  • Every closure has a state: resolved with behaviour change, resolved with tools in place, escalated, or no-action-with-rationale — each with a review date.
  • The trail reads as a story: a regulator opening one case file should see observation → proportionate response → escalation logic → outcome. That readable story, multiplied by every case, is the audit position.

Continue reading: Reporting and audit — the evidence the ladder produces. Detection markers — what opens the case.