The ladder
| Rung | Interventions | Matched to |
|---|---|---|
| 1 · Ambient | Visible session/spend data, reality checks, always-on tool access | Everyone — the floor the product ships with |
| 2 · Prompted | Pattern-based check-in messages, suggested limits, break prompts | Early markers: baseline drift, mild escalation |
| 3 · Conversation | Trained-handler contact with a documented structure | Sustained markers, chasing patterns, self-signals |
| 4 · Imposed | Mandatory limits, cool-offs, account review, promo removal (already automatic at rung 2+) | Behaviour continuing through rungs 2–3, or severe markers directly |
| 5 · Exclusion support | Supported path to self-exclusion, register signposting, external help referral | The player's decision, or the regime's mandated cases |
Two structural notes: promotional suppression is not a rung — it happens automatically the moment a case opens, per the operations page; and skipping rungs is a written rule for severe marker classes, not a handler's improvisation.
Tone: the craft rung 2 and 3 live on
The message rules that survive both player research and regulator review: lead with the player's own data, not a policy; no moralising and no euphemism; one specific offered action per message (set a limit, take a break, talk to someone); and a one-tap path to a human. Templates are versioned and reviewed like the compliance surface they are — and generated variants, where used, operate inside the locked-template discipline from AI CRM.
Timing beats intensity
The consistent operational finding across this Academy's queue disciplines applies here with the highest stakes: early and light outperforms late and heavy. A rung-2 prompt inside the session where the pattern emerged does more than a rung-4 imposition weeks later — which is why marker-to-intervention time is the function's core SLA, and why the detection page insists on baseline-relative markers that fire early. The playbook's job is to make the early step so cheap and so normal that it actually happens.
The case trail through the ladder
- Every step logged against the case: what was sent or said, the player's response, the tool taken or declined.
- Every escalation shows its criteria: the written rule that moved the case up a rung, not a handler's mood.
- Every closure has a state: resolved with behaviour change, resolved with tools in place, escalated, or no-action-with-rationale — each with a review date.
- The trail reads as a story: a regulator opening one case file should see observation → proportionate response → escalation logic → outcome. That readable story, multiplied by every case, is the audit position.
Continue reading: Reporting and audit — the evidence the ladder produces. Detection markers — what opens the case.